I’ve been baking cookies since I was knee-high to a mixing bowl. You could say cookies are my love language. But when I decided to launch Naughty Cookie, I wasn’t just chasing the perfect recipe. I wanted to prove that a cookie could be 100% plant-based and still make people say, “Wait… this is vegan?!”
At Naughty Cookie, we don’t follow the rules. We rewrite them.
I spent years testing, tweaking, and getting honest feedback from vegans and non-vegans alike. The mission was simple: create cookies that don’t compromise on taste, texture, or indulgence. No eggs, no dairy, no compromise - just downright delicious.
We made our debut at a pop-up inside Williams-Sonoma’s Beverly Hills flagship. It was a bold move in a very non-vegan crowd, but the cookies spoke for themselves. People kept coming back, and word spread fast. Today, Naughty Cookie is proud to be one of the first plant-based brands carried by Neiman Marcus, Bergdorf Goodman, Horchow, and Williams-Sonoma. You can also find us in Waldorf Astoria, Marriott, and Kimpton Hotels and inside leading organic grocers like Mothers Market. We even earned a spot as one of Martha Stewart’s exclusive picks (yes, that Martha).
Whether you’re fully plant-based or just here for a good time, Naughty Cookie is here to bring the fun. Our online shop ships nationwide, so you can treat yourself or someone else to a little mischief in every bite. Because cookies shouldn’t just be a snack. They should be a celebration.
So grab a Naughty Cookie, take a bite, and let the good vibes (and crumbs) roll.
Jessica
Founder & Baker
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